Overview. Communications Manager.
Challenge
Guide an unknown candidate for the state house against a well-positioned incumbent possessing strong name recognition, all in a district that at the time still leaned to the other party.
Strategies
Built multi-dimensional communication model utilizing analysis of historical voting behavior, census demographics and (inferred) psychographic data. This information was then cross-related for geographic and market segment appeals.
Actions
Managed program of brochures, radio, e-newsletters, print ads, and fund-raising letters to reach key audiences and advance the campaign.
Outcomes
Advanced the campaign to a tier one level with State Party and so qualified for support. Positioned candidate as an attractive centrist. Helped secure the highest vote turnout for any Democrat to date in running for the seat (the Democratic party took the seat in 2006).
