Overview: Editor and writer for legal newsletter
Challenge:
Develop and grow quarterly newsletter for association of high quality law firms.
Strategies
Grew newsletter format by adding new writers, covering new firms in the association. Established interview format to provide consistency in presentation. Oversaw press release function, created press contact database to distribute member firm news to appropriate local, regional and national media.
Actions
Outcome
As editor of the in-house newsletter, grew publication from 8 pages to 20+ over 18 months. Developed national publicity program for new firms, identifying and contacting media representatives in national markets from Philadelphia to Seattle.
Tasks
In-house newsletter, grew publication from 8 pages to 20+ over 18 months. Expanded list of contributors.
