For twenty years, I’ve applied a set of skills to meet the needs of a diverse group of clients from local marketers and non-profits to national corporations.
Analysis & Development
Provided sound situational understanding to a diverse set of firms, from sole proprietors to million-dollar start-ups. Mapped the path through demographic analysis, quantitative and qualitative research, and marketing surveys. Made analysis actionable with marketing and business plans.
- Sharpened marketing of local real estate development through analysis and assessment of current program. Subsequent comprehensive reorganization plan and new literature program helped doubled sales.
- Researched, organized and developed web content for world’s largest producer of magnesium; refined key web sites for Dow Chemical.
- Developed, implemented market research on customer satisfaction to point local credit union in new market directions.
- Business plan helped launch the first African American MLM company in US. Implemented plan with literature program, newsletters, and web site content.
Building Connections
Ensured stories got heard through an emphasis on clarity, creative flair and disciplined execution. Tools include copy, radio, event planning, press releases, speech writing, and media relations.
- Guided media outreach for non-profit fund-raiser with press kit, media sponsorship, and local coverage with broadcast media.
- Won first-time television coverage for American Marketing Association technology conference through big story focus, daily releases, and personal media contact.
- Sparked media coverage for local ADDY show, generating radio coverage and 60+ inches in three markets. Initiated State of Industry survey following year to generate news interest and lay foundation for long-term coverage.
- B2B flyer combined bold graphics and clear copy to sell silicone by the drum. Winner of an Addy Gold.
Program Leadership
Applied professional skills to add value and build community institutions
- High School debate and speech coach; Director Western Michigan Legislative Debate League. Focused on communications skills to prepare high school students to successfully compete at State championship level. As Director established policies, organized meets, and helped doubled size of activity in state. Organized State Tournament for 80+ competitors, coordinated media outreach.
- Adjunct Professor, Advertising. Grand Valley State University. Course work focused on long-term impact of digital media on traditional advertising disciplines.
- Youth Symphony Tour Coordinator. Managed multi-site tour for 100-pc orchestra. Conducted location research, contracted transportation, organized publicity.
